A while ago I posted about Wisdom Panel, a DNA ancestry test for pets, and my surprise at its seemingly incongruous advertising slot in the middle of a Prime Video show about serial killers or some such thing.
I have just seen another ad for it, this time during the half-time break of the football match between West Bromwich Albion and Southampton.
Once again, the placement seems ill-matched. Yet here I am, writing about it for a second time. Either this is a massive coincidence, or I happen to fit the very niche customer profile – football supporter from the south coast or the West Midlands, with deviant bloodlust – exceptionally well.
This time, the focus of the ad was less about us adjusting our care according to the test results, and more about giving the little sods a Get Out Of Jail Free card. “Juniper [a dog] has genetic markers which make her likely to overeat.”
Sure she does. Nice try, Juniper.
Maybe I should try a similar line on my neighbours when “It must have been some other black cat” starts to grow old?
Anyway, Cat Daddy and I still aren’t tempted to part with our money, despite the fact that this brand seems hellbent on targeting us (and despite the 20% discount on offer on their site). I’m wondering, however, whether the Dog Family should have conducted a test on Oscar when he was still around, because, according to Wisdom Panel, a Yorkshire Terrier looks like this:
louiscatorze.com 
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