I have been spending some time researching new food for Louis Catorze. Some lines of investigation have proven to be, erm, less successful than others:
I emailed one promising new brand to ask a question about their food and, to my astonishment, they replied telling me they loved Catorze’s blog. At the time I was a few Crémants down and I thought, “Wow, I must be drunker than I thought, because I don’t even remember telling them about Le Blog.” When I checked back through my email to them, I realised that I hadn’t.
This must mean one of the following:
1. They are the sort of people who Google their customers’ cats’ names (which, frankly, is absolutely great and makes me want to buy from them irrespective of what their food is like).
2. Catorze’s infamy is spreading faster than Covid (which is, erm, not so not great).
Cat Daddy, being a marketer, decided to Google “Louis Catorze”, just out of curiosity. He had expected to only find results relating to the human Sun King, and perhaps a helpful note from the good folk at Google saying, “Did you mean Louis Quatorze?” But, instead, he discovered this:
Cat Daddy: “Oh my God. Louis is the top result of the Google search. People pay millions for this!”
Anyway, now that we can visibly see Sa Maj getting better, we have decided to give this company a chance. They’re called The Cool Cat Club, which is something of an irony as Catorze is about the least cool thing there is, and the Groucho Marxist in me would question any club willing to accept the little sod as a member, but tant pis. The good news is that they appear to have everything that the pre-takeover Lily’s Kitchen used to have – high protein, no grain or nasty fillers, compostable packaging – plus they donate food to cat rescues with every purchase. We’re excited.
Yes, we are excited about cat food. This probably means we ought to get out more, but at least we can use lockdown as an excuse.
If you fancy checking out the potential new suppliers of la cuisine royale, here they are: http://thecoolcatclub.com
louiscatorze.com 
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